Yacht rental business potential in Dubai, UAE
Dubai is the second-largest searched yachting rental destination in the world, followed by Miami, in the USA (In terms of the number of people searching online to find yacht charters to hire).
The global yacht charter market size was valued at USD 6.5 billion in 2019 and is expected to grow at a compound annual growth rate (CAGR) of 5.2% from 2020 to 2027. The growing preference among travelers for luxury marine tourism and personalized services are the primary factors that are fueling the growth.
DUBAI plays an important role to support this industry.
Let them hire your luxury yacht in Dubai, a great number of prospects looking for it worldwide. the people who search are within the age group 25 to 44 and a minor group of 50+
You can market your yacht charter to the whole world in this connected economy.
There are untapped business opportunities for the yacht charter rental business in Dubai. People often search to find the best yacht operators in Dubai to book a luxury weekend trip to celebrate their moments with friends and family. Or corporates run parties on yachts in Dubai. Some people do online searches to find offers on yacht rental online. A number of ways people search online to find the best rental deals.
Yacht rental search statistics
People search for yacht rental in dubai online
On average more than 20,000 direct searches happening online monthly from within UAE to find yacht rental service providers and find rates in Dubai. The indirect searches will go beyond 50,000 monthly. The age of people who search to find the rental service is from 25 to 44 age groups.
If you are the one who provides yacht rental service in Dubai, UAE, it’s a wonderful opportunity to understand this market and design a well-planned marketing campaign online to get maximum reach for your rental business.
Here is the data for exact number of searches
The yacht rental search in USA
In USA, the most people search for yacht rental in Miami, here is the search datasheet. There are direct searches of more than 100,000 to 200,000 direct searches happening online to find the best deals by people, you can tao into this yachting industry easily.
Let’s see another scenario of search
As I explained above people searching from within UAE and outside UAE.
For example;
The number of people who search for exact “Yacht rental Dubai” from within in UAE is around 10,000 per month.
The number of people who search for exact “Boat rental Dubai” from within in UAE is around 1,500 to 5,500 per month.
The number of people who search for exact “Yacht rental Dubai” from INDIA is around 1,000 to 2,000 per month.
The number of people who search for exact “Yacht rental Dubai” from the USA is around 400 to 900 per month.
The number of people who search for exact “Yacht rental Dubai” from the UK is around 500 to 1,000 per month.
If you need help in marketing your yacht rental
Learn why our yacht charter marketing services are a great way to help lower yearly operating expenses. Contact us now over whatsApp by clicking the button below and let’s discuss the marketing plan
Here is how can you market your yacht rental in Dubai
You can market your yacht rental service in Dubai to the world, the people around the world now search for yachting vacations, weekend yacht tours, and boat fishing tours on a daily basis.
You can reach those potential prospects with the following approach.
- You need to have a yacht booking website.
- You need to create good content in website.
- You need to provide the yachts packages with options to select the optional services.
- A booking option of users to select package, book and making payment online.
- Next you need to have facebook, instagram pinterest and linkedIn social profiles
- You need to maintain those social profile from time to time, you need to be active on those platforms with your service pages.
- You should run paid search engine ads in google to get attention of your prospects.
- You must retartget the people once visited your website at least once so that they can be converted easily as your paid customer. (Retargeting works)
- You need to run targeted ad campaigns in social media platforms like Facebook and instagram to attract prospects.
- You can make use of facebok pixel feature to retarget your website visitors in their personal facebook page. (Most interesting way of marketing)
- In order to retargeting ads to give results, you need to provide timely testimonial photos trip photos, trip videos updated in both website and various social platform regularly.
If you implement all the above 11 things for your yacht rental service in Dubai you can leverage those huge rental searches happening online.
You need to plan each ad campaign based on a particular goal in mind else the marketing will fail. For example, first, you need to design an ad campaign to get more brand visibility in social media, second, you can run search ad campaigns in order to get more visibility to your website online. Then in the next ad campaign, you may plan it as a retargeting campaign with an offer the customer can’t refuse. Like that.
There are so many other marketing campaigns exisit, you need to plan according to the business needs and goals.
Strategic planning of each marketing tactic will give you better results.
Of course, after you implement all these yacht rental marketing plans, you need to track the results with proper analytics platforms in order to adjust your advertising campaigns for maximum reach and growth.
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Social Media – stay connected with your clients and get new ones.
