Marketing for a nonprofit organization in India

Nonprofit organization marketing in India

At the end of the day charities and nonprofits like yours need to attract more donors, members, or volunteers.

That’s what we do here for you. We implement the nonprofit marketing plan for your organization anywhere in India, which in turn gives you more traffic to your online digital assets that in turn help get more donations for your cause, members, and volunteers to give you support for your cause.

Various drastic situations of suffering and discomfort happening around the world, the causes that demand attention and need immediate action are going up every day.

In such a context, the traditional sales and marketing techniques, such as face-to-face collection like street and door to door may not work.

So, what should you do to market your nonprofit?

It is time to start a marketing campaign designed to get online traffic, leads and qualified donations.

Marketing charitable organisations and projects come with their own challenges due to the increasing volume of competing organisations that make use of the internet as their primary medium. To get the results you must have a nonprofit marketing plan in the first place.

If you don’t have a marketing plan you cant bring the nonprofit in front of the crowd.

There are tens of thousands of people who want to give for the needy and want to support the cause you put in front of them. But how do they know? how do they get notified?

Here comes the need for a nonprofit marketing plan, that increases awareness, and engagement via a range of methodologies.

Digital marketing strategy for a charity and nonprofit organization

According to McKinsey, when things return to “normal, pre-pandemic” at least 75% of users who have gone digital in during lockdown will surely continue to use the new tools and media. In contrast, it seems highly unlikely that offline consumption or marketing will grow to pre-COVID-19 levels.

The rapid migration to digital technologies driven by the pandemic will continue into the recovery. Here’s how to accelerate your nonprofit organization’s digital capabilities to keep pace.

1. Website Management
2. Search Engine Optimisation
3. Google Ad Grants Management
4. PPC Management
5. Social Media Management
6. Video Marketing Management
7. Data Analytics & Measurement

Nonprofit Website Management

We do create websites for charities and nonprofit organisations if you don’t have one. If you have a website, we will improve it to work with the nonprofit marketing plan.

Even after creating a website, the work is not over. In order to drive quality organic traffic to the website, you need to create engaging content that supports each cause and project you planned. It also works as a source for newsletter subscriptions, lead magnets and contributes a lot towards lead generation.

Creating content for the website is the most time-consuming and resource-intensive task. The targeted content will drive the prospects of both donors and volunteers right where you wanted.

Our content creators create content for your nonprofit and charity website and bring it in front of your prospects online.

Search Engine Optimisation for Nonprofit Organization

SEO for nonprofits and charities are becoming more and more obvious these days as the number of nonprofits and need for cause increase day by day. In order to get the attention for your cause, it needs to be displayed at top of the search engine results page whenever a prospects search for something related to your cause.

We do SEO for your nonprofit or charity website to get it rank well in SERPs for your targeted search terms anywhere globally.

Google Ad Grants Management For Nonprofit and Charities

We know how important is the financial requirement for each cause you planned, and most of it comes from the donations, right?

And in order to get the donations online, you need to invest a huge amount of your money into online ads. If you have much financial backup you can make use of it.

Else you can try to get Google ad grant.

Google ad grant is one of the reliable source you can try.

We will help you apply for the google ad grant in India and after the approval, we will manage the ad account for you.

What is Google ad grant?

If you get selected, you’ll receive $10,000 USD worth of advertising from Google each month to create text-based ads to promote your cause to a global audience.

There are certain eligibility criteria for google ad grants. Your charity organisation needs to comply in order to get the account activated.

We will help you get it started.

PPC (Pay Per Click) Management for Nonprofit Organisation

We manage Google AdWords accounts for your nonprofits charity organization and help you market your cause to prospects. With paid marketing you can have options like;

• Google Ad Grants management
• Google ads
• Display & programmatic advertising
• Remarketing

Social Media Management for Nonprofit Organisation

When it comes to social media management for nonprofit organisations there are two areas I would like to draw your attention to. The things we do for you here are;

1. We manage your nonprofit organisations social media account
2. We manage and run social media ads for your nonprofit organisation

We manage your social accounts to spread the word out, the daily updates and events etc to your followers, attract new followers with new content posting every day. Also spreading your activities in various social media platforms where your potential followers hang out a lot.

Apart from social media account management, we do the social ads account management for paid content promotion activities that would give you much needed fast and targeted engagement for your cause.

Video Marketing for Nonprofit Organisation

It’s the video era, if you are not in visual media you don’t exist that’s how things are going. The youtube is the second largest search engine and the following are the youtube facts.

• YouTube has over 2 billion monthly logged-in users.
• 300 hours of video are uploaded to YouTube every minute!
• Almost 5 billion videos are watched on Youtube every single day.
• YouTube gets over 30 million visitors per day
• By 2025, half of the viewers under 32 will not subscribe to a pay-TV service.
• The average number of mobile YouTube video views per day is 1,000,000,000
• Female users are 38% and male users are 62%.
• User Percentage by Age 18-24 – 11%, 25-34 – 23%, 35-44 – 26%, 45-54 – 16%, 50-64 – 8%, 65+ – 3%, unknown age – 14%.
• More than half of YouTube views come from mobile devices.

What all these means? it means if you are not making use of video to market and reach your prospects, its a lot you are missing now. So don’t be late, let’s start using it.

We help you to make and manage your video marketing activities so that you can reach that huge audience out there.

Data Analytics and Measurement of Results of Marketing

We don’t just do market your charitable cause, but measure and track its performance in various media. There fore by analyzing the results, we can make positive changes to our marketing campaigns.

We rely on these results to improve our activities that drive positive results for your nonprofit charity projects.