Lead generation marketing for modular kitchen business in India

You can get more modular kitchen leads online in India if you implement these two types of internet marketing techniques which are:

1. Content marketing for modular kitchen
2. Social and search lead generation ad campaigns

Do you know how many people search for a modular kitchen in India each month online? to find:

• Which design suits their kitchen?
• Which one suits their budget?
• What would the price of installation be?
• Which brands of modular kitchens are available in the market?

You can see from the above illustration the direct search for the term “modular kitchen” in India totals 310,000, out of which 153,953 comes from mobile searches and around 147,037 comes out of desktop/laptop devices. When you combine the related searches it climbs to an enormous 1,000,000 to 1,500,000 a month it’s a huge search volume of people searching for modular kitchen from every part of India.

The age group of people searching for modular kitchen

• 22.4% of searches are from 18 to 24 age group
• 25.4% of searches are from 25 to 34 age group
• 33.9% of searches are from 35 to 44 age group
• 10.3% of searches are from 45 to 54 age group
• 8% of searches are from 55 to 64 age group

There is another set of local search keywords as well like;

• modular kitchen price in kolkata
• modular kitchen price in pune
• modular kitchen in bangalore
• modular kitchen in mumbai
• modular kitchen in gurgaon
• modular kitchen in kolkata
• modular kitchen in raipur
• modular kitchen in jaipur
• modular kitchen in hyderabad
• modular kitchen in coimbatore
• modular kitchen in noida
• modular kitchen in ahmedabad

Each local city keyword has got an average of 1,000 to 4,000 searches per month. And when we look into the related searches for each city it will go up to 8,000 to 35,000 per city.

Don’t you see the opportunity hidden there? Why don’t you make use of it?

We will help you find the right customers for your modular kitchen business online.

---

How to get modular kitchen leads?

You need to do strategically planned content marketing combined with social and search ad campaigns to get that quality modular kitchen leads, which are capable of converting into qualified sales.

That was a quick and short answer to your question. Find the detailed modular kitchen marketing plan below.

Getting qualified residential modular kitchen leads requires much more work than paying for a billboard or door-to-door marketing (which I think is almost stopped and expensive and for a limited time only). Modular kitchen lead generation requires creating interest in your services, presenting your value proposition, and convincing the homemaker to choose your business.

Going into digital space can bring in quality big-ticket modular kitchen leads.

We help you generate those high-ticket modular kitchen leads for you anywhere in India.

More modular kitchen leads means more sales right?

You can aim for 10 to 100 qualified leads every month, in order to get that 10 to 100 sales a month you need to generate at least 100 to 1000 targeted leads every month.

Let’s assume a modular kitchen job work ticket size of Rs50,000 to Rs2,00,00,00 range, including all those state-of-the-art kitchen appliances.

You are well aware of the business of modular kitchens, and we know the business of lead generation for the modular kitchen industry.

Need for a modular kitchen

Modular appliances, which revolutionized the lives of homemakers with ease and elegance, mean serious business for a business owner like you.

The growing acceptance of multinational concepts and high affordability were other reasons that led to the exponential growth of the modular kitchen industry in almost all the cities of India.

A modular kitchen is basically a range of fixtures/cabinets, which are put together in a planned manner that makes kitchen tasks easier. They are usually designed to suit the customer’s preference as per the space available in one’s home. One can choose from a variety of colours and patterns.

A modular kitchen comprises cabinets and drawers which vary as per the availability of space, built-in covered baskets, a dishwashing machine, a chimney, a cooking range/stove, a microwave oven, and a wash basin. Wood, lacquer glass, and laminates are used for the cabinets and shutters along with sturdy materials like marble or granite for the worktops.

How you can generate free modular kitchen leads (without lead gen sites)

Luckily, there’s a high-performing alternative to the “buy leads, cold outbound call” mindset it’s called: Inbound marketing.

Inbound marketing is all about getting your company directly in front of customers who are already searching for modular kitchen installation services, which makes your modular kitchen lead generation efforts easier and much more successful.

Instead of bothering people who may or may not be interested in modular kitchen, you just need to make it easy for those who are actively interested in modular kitchen to find your company and become a modular kitchen lead.

When you let potential customers find you at their own pace instead of harassing them with phone calls during dinner, you’re already one step closer to making a sale.

What do you think of this? Good right?

And that’s really what inbound marketing is about – it’s “permission marketing” in that everything is on the customer’s terms, they love it so do you.

You will be rewarded with quality leads and quality sales and quality customers for life.

So, how do you go about finding modular kitchen leads with inbound marketing?

Here we follow and implement the AIDA principle

Attention, Interest, Desire, and Action approach.

In every business, it is important to identify the key decision-maker who will trigger interest and sales. Here the usual key decision-maker is female in this category.

And there s a class of new-age groups of people who live and work in busy IT jobs, they need a clutter-free organized kitchen. Although there is also a role of men played in this who would like to gift such expensive gifts to their spouse.

So you need to follow the trail of such ladies and men, whom you will usually find in shopping malls but wait doesn’t approach directly, we have a different approach to follow, the digital, online, and social media approach.

Before we apply the AIDA principle let’s define an ideal customer persona

Creating a customer persona for modular kitchen prospects is the first step in any legitimate inbound marketing and modular kitchen lead generation campaign. You have to know who you’re marketing to, after all.

All we/you’re doing here is profiling your typical or ideal customer so that you can put yourself in their shoes and understand what you need to do to get them signed on as a customer.

Take some time to write up a few buyer personas, using demographic information like age, gender, income, asset ownership, geographic location, and so on.

In the beginning, I mentioned the age group of people and what they search for in order to find the best modular kitchen for them (see the illustration above).

When you’re done with that, you should have a pretty good idea of who you should be targeting as potential leads, whether you’re looking to attract modular kitchen leads in your city in India.

Now let’s look at the ATTENTION part

Create content tailored to those personas and grab the prospect’s attention via content marketing and some social and search ads.

This is where the magic of inbound marketing happens – it only works if you provide a reason for customers to engage with your company and modular kitchen installation service in the first place.

---

---

The trick to inbound marketing is making sure you’re collecting prospects’ contact information.

For example, you could “gate” that awesome ebook you made so that web visitors can only download it if they give you their name and email address.

Or maybe you want to set up a “Free Quote!” form on your website, where customers who are at the very bottom of the sales funnel will give you detailed information beyond just name and email.

No matter how you accomplish it, the point is to get “permission” to contact these potential modular kitchen leads. This is the point where you can hand them off to your salesperson for future communication.

They won’t be annoyed by a call or an email, because they willingly provided you with their information.

That’s the true power of inbound lead generation – you know for a fact that all of the modular kitchen leads you to get are qualified leads, that are capable of making a sale.

All these steps help them get all information and that in turn completes the ATTENTION part and then comes the INTEREST part.

Some might get interested in your modular kitchen installation service right away. For some, it will take time and in that case, we have to guide them through all the customer lifecycle stages.

So for those prospects here comes the next step to get some INTEREST in your service.

---

Ebooks or checklist downloads:

---

Choose a specific aspect of a modular kitchen and cover it exhaustively in a downloadable resource, like “The homeowner’s guide to making the switch from traditional to modular kitchen.”.

Videos:

---

These can be a great choice for installation companies because you provide a hands-on service that many homeowners don’t know much about. Showing a video of the process from beginning to end educates them and also builds trust with your company because they’ve literally seen you perform a successful modular kitchen installation.

---

To complete these two steps above, we need to implement “retargeting”

Here in this step, we retarget prospects who already got attention to your modular kitchen content via content marketing or search ads. So that will only visible to prospects who already visited your website and read your how-to articles or viewed your videos or interacted with your content.

Now that you engaged and built trust with potential customers thanks to your awesome, free information and resources, you want them to convert into leads and customers!

After this, we have leads of those bunch of people who are really interested in your modular kitchen installation service.

After completing this step, means they show INTEREST in your product and service, they downloaded the PDF and checklists the prospect forms DESIRE for your modular kitchen installation service.

At this point, you can make the first contact with the prospect. Explain to them, what you do and what options are available for them that match their budget.

Some prospects will not entertain cold calling at this stage.

Encourage potential modular kitchen leads to make the first move the ACTION

For those prospects, we wait and will run another retargeting ad to get them to have that strong DESIRE towards the modular kitchen.

After this step, the set of filtered and targeted prospects will be ready to make the first contact with you, the ACTION.

Do remember, some premium class prospects can get easily annoyed, hence do not call repetitively. Ask them, when you can follow up regarding their purchase or if would they like to see a modular kitchen demo, maybe a virtual reality tour or something.

And always remember, you are not selling just a modular kitchen set, they are buying a product that going to be the space where they would spend precious moments of their life, the joy of cooking and engaging in a feel-good memory with their family members for years to come.

They will call you or even when you call them they will respond positively.

That’s how you get your modular kitchen customer, with the help of our proven modular kitchen marketing strategy.

The modular kitchen lead generation marketing FAQ