Do you have a product to sell?
Are you using Instagram to reach your prospects online and sell online?
Are you an Instagram seller and find it too difficult to manage your product sales? or difficult to manage the higher volume?
Is it difficult for you to manage bulk orders and individual customer chat?
Then it’s time for you to get an eCommerce store to list your product catalog with available product options, variations, and prices.
Therefore, your customers can place orders very easily.
Why do you need an eCommerce website? as an Instagram seller
User Perspective’ stated that more than 50% of Instagram users have shopped from Instagram sellers and close to 75% of these users hail from small metros and towns. More than 75% of the shoppers have had a satisfactory experience while shopping from Instagram sellers and the majority of those shoppers are likely to shop in the future as well.
You have many things to manage on daily basis, and if you can’t manage the final manual buying process, you can redirect them to your online store for your customers to select and place the order.
An online store can list all your products and handle all your customers’ order placement options, including payment processing.
Here is the list of advantages of an eCommerce website for Instagram sellers
Customers can shop at any time
First and the most helpful advantage of having an eCommerce website is for your customers. They can browse, choose, order, and buy any time irrespective of day, night, holiday, or whatever circumstance you the seller are in.
Your customer can place an order while you sleep! isn’t that a huge advantage?
Able to process a high number of orders
Consider this example, Rakhi, your loyal customer. She saw your new post on your Instagram post and started to ask questions about the material the dress was made of, what are the washing directions, care, ironing, etc, and whatever other questions tons of it.
While you answering, the other customer manju, and another one sherin all come to your chat and ask the same questions.
That will delay the order process and thus reduce orders.
It’s a waste of your quality time otherwise can invest in your other business activities.
Having an eCommerce website you can take accept more orders.
Give your prospect a complete product information
You can list out all the product features, qualities, care instructions, product quantity in stock, and anything the customer asks within the product page itself on your eCommerce website, and redirect all your customer query to that exclusive eCommerce page so that customers can have an immense experience of the detailed product, features, photos, videos or any other detailed information your customer interested in.
A faster buying process for your customers
With more than 85% of users using mobile to find and shop online, your eCommerce website will be mobile and tablet ready.
Therefore you don’t have to develop an extra mobile app, thus reducing the cost further.
Your eCommerce store can be hosted on a cloud server with faster load times, to facilitate busy customers.
A mobile-ready Instagram eCommerce store can be connected with your Instagram profile so that your prospects can follow it easily using mobile.
With all the information about a particular product your prospects are interested in, they have few questions to ask in chat or in WhatsApp, thus they can place the order and pay for it or place an order on cash on delivery basis easily with a better eCommerce cart process.
No, reach limitations
Consider if you do not have an eCommerce website, you can have reach limitations.
Like, your prospects can’t browse all your collections in one place, they can’t window shop, actually window shopping is also an advantage for your business.
On an eCommerce website, you can arrange all your products in different categories and in an orderly manner for your customers to find them easily and search, wishlist them for a later day, and much more.
Multiple payment options are a big advantage
If you don’t have an eCommerce website, it will be difficult for you to manage the payment for each order manually.
If you have an eCommerce website, you have an option to add multiple payment options starting from cash on delivery, UPI, debit cards, credit cards, wallets, and many more.
You can have complete analytics and analysis of order payments on e-commerce dashboard with inventory management and payment management all in one place.
Shipping management is another advantage
If you manage your Instagram selling business without a proper system, it can become a real mess.
You cant manage more orders and shipments.
With a systematic eCommerce system, shipping management is a breeze.
You can connect many shipping aggregators like shiprocket (we personally use it in our eCommerce business as well), automatically to your order processing system, and automatically manage to ship and thus reducing the cost and human resources you need in managing your order shipping process.
You don’t have to prepare the shipping slip manually and order tracking etc which can be an advantage for your customers.
Also, they can even manage the cash on delivery on your behalf.
Never miss out a shipping and order management, and much more shipping-related advantages.
Manage your business, and orders efficiently
With a properly designed eCommerce system for your Instagram selling business, you can manage and scale your online selling business easily.
eCommerce store reduces business-related tasks significantly. You can automate several tasks you do manually with the help of an e-commerce system.
You can track and manage all your customer payments in one place. Track the payment status, whether it’s pending or completed, the payment methods your customer used to order, the time they made the payment, is it successful or not, etc.
All your product orders will be collected and stored automatically and you can manage them on the eCommerce store dashboard.
You can automate and manage all your orders which are ready to ship, with shipping management modules connected with the shipping aggregator systems.
Potential to scale your business quickly
As your business gets more sales, you can invest more in new technologies to enhance your business and online store, with faster servers and more security features, etc as customer demands increase.
Grow your business organically with content
The eCommerce store not only acts as your online catalog where your customers can place orders and pay, rather, but it can also act as your content management platform.
People search on search engines to find answers!
You can create blogs, to attract new visitors to your site organically, tell stories, explain how a new material can be advantages to your potential customer, and what to take care of when buying a piece of cloth for a particular purpose, the list is never-ending.
You can answer all your customer queries in the form of a blog inside your online store.
It’s the best way to increase your online store reach naturally.
Get the right customers
Combine your eCommerce store with search and social platforms to target your ideal prospects with ads, retargeting, etc.
Write targeted content copy to attract them to your store, with well-planned content and marketing strategy you can easily grow your online store.
To conclude
It’s always the right choice to have an eCommerce website to manage your Instagram selling business. It can effectively reduce the efforts and automate most of the tasks you do on daily basis in managing your orders. eCommerce website also makes it easy for you to scale your eCommerce selling to more products and categories easily.
For your customers, an eCommerce store will reduce the need to ask questions about product features to you. They can browse, wishlist, and place orders any time anywhere.
They also have the freedom to use multiple payment options, including cash on delivery options, that will increase the order dramatically.
So why you are waiting?
We built eCommerce websites for many clients across India and abroad.
Let’s talk now. Ask us anything, we are happy to help you build and launch your eCommerce store for your Instagram business.
See how my agency can drive MASSIVE amounts of traffic to your online store
SEO – get massive amounts of SEO traffic. See real results.
Content Marketing – our team creates content that will get attract traffic, get shared, and get links.
Paid Media – effective paid strategies with clear ROI.
Social Media – stay connected with your clients and get new ones.
