International meet to give insight on tourism promotion on social media.
This meet organised by the Association of Tourism Trade Organisations, India (ATTOI), in collaboration with the Kerala’s Department of Tourism, ICTT
The International Conference on Tourism Technology (ICTT), held in Kochi on 26th Thursday and 27th Friday September 2019. There has several talks on how tourism stakeholders can use social media and online platforms to promote their tourism products and services to the rest of the world.
Tourism Minister Kadakampally Surendran inaugurate the conference on 26th September 2019, Ernakulam MP Hibi Eden, Kerala Tourism secretary Rani George and director P Bala Kiran, KTDC managing director Rahul Rand Bekal Resorts Development Corporation managing director T K Manzoor were present for the inaugural ceremony.
Here are the list of topics on which experts shared their knowledge
- Tourism promotion through social media to attract Chinese travellers
- Tourism promotion through social media
- How to create a good story about your brand
- How to create startup jobs in tourism through online platform
- How to create an attention-grabbing content/blog?
- How to use YouTube for destination promotion
- Instagram growth strategies
- Improving E-A-T SEO (Expertise, Authoritativeness, and Trustworthiness (E-A-T) )
What all this mean to you as a tour operator in Kerala
After this meet what do you understand and what it means to you as a tour operator in Kerala, Promoting tour packages, resorts, home stays, adventure tour programs and various tour related activities.
Now, All you have got an idea at least right? How can you implement it?
What you can do is promote your tour business in social media and using your own website by your own or hire an expert who has much experience in online tourism promotions for years, or consult with a digital marketing team in Kerala (do remember to consult with a team who are expert in the niche).
It is a crucial decision; selecting the company or team to market your business online. First talk to them, tell what you want, what your goals are and ask what strategy they use to achieve the goal of marketing your tour and travel business to the world audience.
I am writing this because we are doing this kind of works for our clients, we know the tourism industry the best.
We have insider knowledge of what people search to find and consume content related to Kerala tourism.
From where those searches coming from, what kind of query the users type or ask the google via voice search to find the best places to travel, what time to travel and where to travel, and to plan their family vacation this year.
If you know all these things its easy to target those searchers or reach travel enthusiasts and show your brand and tell your story.
You can use several methods to reach them and market your tour packages and company to the world.
Prepare your self to tell your story to the world.
Inbound Content Marketing
In inbound content marketing strategy, the tactics you should should be implementing is blog and article writing, tell your story, story of a place, story of your brand, story of your tour package, how you do it etc…
And this must be on one to one, straight from your website or online platform to the reader.
The content you write and share should comply with google E.A.T guidelines score Expertise, Authoritativeness, and Trustworthiness .
Those are the new standards and guidelines which decide how google search algorithm find and categorize your online content. The content with good score will be served to the users who search for travel related information online.
Like “where to go in Kerala in December” or like”best tour package to Kerala from Hyderabad” or like this “who is the best tour operator in Kerala for group tours” or what about this “what is the best time to visit Kerala to see misty mountain rain” people will do all kind of weird searches these days online. SO be prepared with the content ready to serve them.
The intent behind the user search are entirely different for each search instances. Therefore you have to give users what they mean, what their intention was behind that search, So its time to start building content based on those intent by your prospects.
And social media management is what comes next, share those re-purposed content from the website and blog articles in to infographic images, slide shows, presentations and videos and more… to social media platforms.
Your prospects are online in various social media platforms, you just need to be there, share your stories, packages and offers and market.
You can do all these if you understand what experts in google says about content marketing.
Just fulfill your searchers intent
GOOGLE
Outbound Ads Marketing
In outbound marketing you have to reach to your prospects with explicit ads targeted to words a particular demographic audience.
Prepare a well planned marketing campaign and market it with various methods like.
- Google Search Ads
- Google Display Ads
- Google Video Ads
- Facebook Lead Ads
- Web Traffic Ads
And many more….
We can help you market your tour operator business in Kerala to global travelers….
Finsoft IT Solutions a premier web development and digital marketing expert with over 10 years of experience in the industry operating from Ernakulm, Kochi, Kerala, Has the expertise to get you there.
We are just a click away or a ring away… call us talk to us share your needs, we will guide you in all your tourism digital marketing needs.
Let us show the world what you are capable of…
If you are ready we can start… contact now;
But before that just download the below detailed action guide to see what all the marketing strategies are there and how can you implement it in your business.
No need to worry we will be guiding you in every step.
Your free guide is here!
You will get your FREE tourism business online marketing checklist, the other side of the form. One of our team member will get in touch with you and explain how it can be used in your business.
